We carried out a thematic content analysis on 29 romantic ballads. This article analyzes the construction of romantic love, as well as ideals of couples in the lyrics of northern music and band Sinaloa. Popular music creates cultural narratives about romantic love, it makes cultural narratives on being men and women visible, as well as it does with practices related to gender violence. Keywords: love, qualitative research, Mexico, popular music, gender violence construction of romantic love, ideals of couples and gender relations from the lyrics of northern music and sinaloense band These meanings recreate roles and interactions established by gender mandates, and crystallize conditions of violence and inequality between men and women. We conclude that myths and beliefs about romantic love are disseminated in the lyrics of the songs. We present the results in the categories of couple search, daily coexistence, eroticism, and separation from the couple. We conducted a thematic content analysis of 29 romantic ballads. In this article we analyze the construction of romantic love as well as couple ideals in the lyrics of Sinaloa norteña and banda music. Popular music constructs cultural narratives about romantic love, makes visible meanings of being a man and a woman, and practices related to gender violence. She is currently pursuing a master's degree in Cultural Studies at El Colegio de la Frontera Norte ( colef). She elaborated the thesis Social construction of romantic love and couple ideals from Sinaloan popular music.
* Mariangel Estefania Urrecha Arce She has a degree in Psychology from the Universidad Autónoma de Sinaloa ( uas).
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